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Why Deterministic Data is Transforming Programmatic Advertising

2024-10-29T14:02:18+00:00

Introduction In the digital advertising world, there’s a shift taking place. Brands are moving beyond broad, impression-based strategies and toward hyper-targeted advertising powered by data. At the heart of this transformation is deterministic data—a game-changer for programmatic advertising, especially in industries like healthcare, where precision and compliance are critical. What is Deterministic Data in Programmatic Advertising? [...]

Why Deterministic Data is Transforming Programmatic Advertising2024-10-29T14:02:18+00:00

4 Ways Data Analytics in Healthcare Can Help Healthcare Administrators Work More Effectively

2022-11-28T16:59:39+00:00

Data as a concept can be a little mysterious for people who don’t use it regularly. We all know about Big Data. How it’s here whether we like it or not, and how it’s made our YouTube ads a whole lot more specific than they used to be. But in the hospital setting, data saves lives. [...]

4 Ways Data Analytics in Healthcare Can Help Healthcare Administrators Work More Effectively2022-11-28T16:59:39+00:00

3 Keys to Effective Nurse Recruiting

2022-10-07T19:36:07+00:00

You do not need to be told how tough it is to recruit nurses these days. You live the experience every day. With the demand for healthcare services not slowing down, your organization cannot afford to fall any further behind. You need to do everything you can to make sure your recruiting efforts payoff. One thing [...]

3 Keys to Effective Nurse Recruiting2022-10-07T19:36:07+00:00

Can Big Data Take Some of the Guesswork Out of Medicine?

2022-09-14T16:37:27+00:00

The National Institutes of Health (NIH) and University of Mississippi Medical Center (UMMC) have teamed up to create what they hope will be the world's largest health information dataset. What is the purpose of the dataset? To take some of the guesswork out of modern medicine. As things currently stand, healthcare providers and patients are often [...]

Can Big Data Take Some of the Guesswork Out of Medicine?2022-09-14T16:37:27+00:00

Recruiting for Remote Nurse Jobs Is Hot – Are You Competing?

2022-08-19T15:07:27+00:00

We already know that nurses are leaving clinical work in larger numbers than we have ever seen. Some are retiring early while others are switching careers or starting their own businesses. But what about those who want to stay in nursing? Where are they going? It turns out that remote nursing jobs are hot right now. [...]

Recruiting for Remote Nurse Jobs Is Hot – Are You Competing?2022-08-19T15:07:27+00:00

Why Communication Continues to Hinder Physician Referrals

2022-08-16T17:31:29+00:00

Electronic health records (EHRs) were championed as the salvation of healthcare record keeping when first introduced under the Obama administration more than a decade ago. But here we are, so many years later, with little to show for our efforts at EHR implementation. At the core of the problem is communication. A fantastic article published by [...]

Why Communication Continues to Hinder Physician Referrals2022-08-16T17:31:29+00:00

Doctors Not Seeing Pharma Reps Are Not Out of Marketing Reach

2022-08-04T19:25:43+00:00

Pharmaceutical reps have a tough job. They spend their days traveling from one practice to another, hoping to catch doctors willing to give them a few minutes of their time to demonstrate new products. And if they do manage to see a few clinicians in a day, they are often looking at a very hard sell. [...]

Doctors Not Seeing Pharma Reps Are Not Out of Marketing Reach2022-08-04T19:25:43+00:00

Therapists Among the Top 10 Highest Paid Healthcare Pros

2022-09-15T12:05:19+00:00

Ask most people what the highest paying career in healthcare is and the most likely response will be physician. That's the right response. Physicians have traditionally been the highest paid in the healthcare industry. But in the most recent MedPage Today list of top ten highest paying healthcare gigs, there are some surprises. For instance, the [...]

Therapists Among the Top 10 Highest Paid Healthcare Pros2022-09-15T12:05:19+00:00

Email Marketing Isn’t Dead – Do You Know How to Use It?

2022-07-06T15:10:08+00:00

Despite what you may have heard, email marketing is not dead. How do we know? Because there are approximately 4 billion daily email users around the world. Furthermore, 99% of them check their email every day. You do not get that kind of exposure from many other media types. That so many organizations don't capitalize on [...]

Email Marketing Isn’t Dead – Do You Know How to Use It?2022-07-06T15:10:08+00:00

Healthcare Data: Why the Death of the Third-Party Cookie Matters

2022-06-24T21:43:31+00:00

Whether you are a recruiter in search of therapists or a healthcare marketer trying to reach a targeted audience, the data that drives your daily routine is critical to your success. Your execution will only be as effective as the data behind it. That is why you should care that the third-party cookie is going the [...]

Healthcare Data: Why the Death of the Third-Party Cookie Matters2022-06-24T21:43:31+00:00
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