Pharmaceutical reps have a tough job. They spend their days traveling from one practice to another, hoping to catch doctors willing to give them a few minutes of their time to demonstrate new products. And if they do manage to see a few clinicians in a day, they are often looking at a very hard sell. [...]
Ask most people what the highest paying career in healthcare is and the most likely response will be physician. That's the right response. Physicians have traditionally been the highest paid in the healthcare industry. But in the most recent MedPage Today list of top ten highest paying healthcare gigs, there are some surprises. For instance, the [...]
Despite what you may have heard, email marketing is not dead. How do we know? Because there are approximately 4 billion daily email users around the world. Furthermore, 99% of them check their email every day. You do not get that kind of exposure from many other media types. That so many organizations don't capitalize on [...]
Whether you are a recruiter in search of therapists or a healthcare marketer trying to reach a targeted audience, the data that drives your daily routine is critical to your success. Your execution will only be as effective as the data behind it. That is why you should care that the third-party cookie is going the [...]
Politicians and pundits alike are still speaking of the COVID pandemic as though it remains the dominant force in the culture. Meanwhile, most of the rest of the world has moved on. For healthcare recruiters, moving on means finding a way to be more successful in light of what the pandemic did to the recruiting environment. [...]
As a healthcare recruiter, you know just how important data is to your job. You depend on your physicians database being accurate and updated. You know that inaccurate and outdated information only makes your job tougher. But how familiar are you with the databases you use? Furthermore, do you know how to best use the data [...]
Recruiters have one of the toughest jobs in healthcare. In an industry already short tens of thousands of workers (if not hundreds of thousands) recruiters are constantly having to find and attract healthcare professionals of all types. It cannot be easy. However, working with the right datasets can make the recruiter more productive. We take great [...]
America's healthcare industry has long relied on a corporate approach to hiring and retention. This approach has not changed much over the last 50 years, despite warning signs that something different was needed. Unfortunately, the industry is now paying the price. Corporate healthcare's staffing chickens are coming home to roost in the aftermath of the COVID [...]
Talk of the gig economy tends to focus on things like ride sharing and food delivery. But healthcare has its own gig economy, driven by physicians, nurses, therapists, and other workers looking for a better way. More importantly, the gig economy is thriving. The two questions most important to recruiters are why, and how they can [...]
The fact that we are living in a data-driven world is not lost on healthcare executives, administrators, and recruiters. Everyone involved in managing the day-to-day affairs of the healthcare and pharmaceutical industries relies heavily on data to do their jobs. It goes without saying that the value of one's datasets rests in the quality of the [...]
